Event Producer

Event producers plan, organize and co-ordinate conferences, conventions, meetings, seminars, exhibitions, trade shows, festivals and other events.

$50,000 - $100,000+

Education Varies

Moderate Demand

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Treasa Leigh Brown
Event Producer & Business Coach

Founder and Creative Director of Leigh Event Group.

I am the Founder and Creative Director of Leigh Event Group. Inclusively I am also a mother, a mentor, business leader, and philanthropist with a mission that far exceeds any of these titles. I’ve been in the industry for 10 years now and don’t plan on retiring any time soon. If you’ve met me, you’ll be able to attest to my constant desire to keep producing excellence for my community and most likely have heard me talk about one of my favourite productions, the We Rise Experience. I am also a Business Coach that specializes in helping professionals increase individual productivity and in generating customized development plans (IDP’s) to enhance business growth effectively and successfully.

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I was born in Brampton. I was raised in the GTA and New Jersey.
I started my business because I noticed a significant under representation in my community when it came to having people that look like me producing events. I wanted to fill that void. I felt as if there was a disconnect in the community and I had the potential to repair it by offering a caliber of events the community had yet to experience.

What is your educational background?
Received my Bachelor of Commerce from University of Guelph-Humber
CPA (Chartered Professional Accountant)
Event Management Graduate Certificate Program

What are your daily resposibilities?
As an Event Producer – Conduct Market Research, gather information and negotiate contracts prior to closing any deals – Meet with clients to identify their needs and to ensure excellent customer satisfaction – Meet with marketing and PR to promote and publicize event (if applicable) – Manage and Negotiate Vendor Contracts – Ensure compliance with insurance, legal, health and safety obligations – Research and inspect event venues – Organize facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, and needed equipment.
As a Business Coach: – Provide advice for new plans and strategies for business implementation – Communicate with clients to better understand their vision and goals – Analyze strategic plans that have contributed to the company’s successes and/or failures – Assist clients with their company growth, goals and plan development – Monitor business growth and establish methods for improvement – Guide clients in the completion of strategic business growth tasks

What hurdles did you face? Did you ever think about quitting?
I feel like everyone has definitely thought about it but personally I’ve never thought about it long enough to where I would ever do it. One of the challenges I faced was establishing a name in an industry where most businesses weren’t open to collaborations or conversations with start up businesses. Experiencing the disregard from others motivated me to work harder and to really get creative when it came to building my brand.

What advice would you give to the 15 – 18 year old version of yourself?
There is honestly so many things I would tell the younger version of myself, but if I had to choose one thing, I would say the world is much bigger than you think it is, your worries aren’t important as you think they are. Don’t waste time getting caught up in the difficulties of the moment, they are only temporary.

It’s okay to not have it all figured out. What matters is the steps you will take towards your goals. Don’t’ follow the masses, trust your gut and do what’s RIGHT. Everything will fall into place as you venture on.

Core Responsibilities

01.

Meet with clients to identify their needs and to ensure excellent customer satisfaction

02.

Manage and Negotiate Vendor Contracts

03.

Organize facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, and needed equipment.

Typical Workplace
  • Self employed or event planning companies
  • Spend a lot of time working in meetings and one on one with the clients.
  • Most work on weekends, nights and all day in some capacity

Attributes & Abilities 

Creativity Skills
Analytical and problem-solving skills
Organized & detail-oriented
Hands on
Collaborative Skills
Communication skills
Grade 11

English (ENG3C/U)
Mathematics (MCR3U/MBF3C)
Cooperative Education (Recommended)

Grade 12

English (ENG4C/U)

*Additional 4U/M Courses For University Candidates*

Related Post-Secondary Programs:

 

Event Producer

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