Entrepreneurs organize and operate a business or businesses, taking on greater than normal financial risks in order to do so.

$0,000 - $100,000+

Education Varies

Demand based on industry

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Alyssa Bertram

CEO & Founder – easy.

Alyssa Bertram was born in Toronto and raised east of the city in Pickering. She has always known that she had a passion for motivating and inspiring people, especially women which led her to her current career. Alyssa started easy. (period), which is a service that delivers 100% organic cotton feminine hygiene products right to your door and donates a portion of profits to delivering sanitary pads to Kenyan girls.

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What is your educational background?
I studied Psychology at Ryerson and did a research thesis there. I went on to do healthcare research at various hospitals across Toronto.

What are your daily resposibilities?
Currently my day consists of managing business operations for easy. as well as social media management, marketing, customer service. I also doing workshops and speaking engagements across the city meant to empower and inspire.

What hurdles did you face?
All the time! I battle constantly with the fearful voice in my head that is full of self doubt. I’m learning everyday to silence and move past that voice in order to expand into the life I desire.

What advice would you give to the 15 – 18 year old version of yourself?
My advice to myself would be to embrace who I am. Stop trying to fit in and learn to appreciate every little thing that makes you different, that makes you unique. Those exact things will draw people to you and give you a message that can help people down the line.

Core Responsibilities


Coordinate and operate all day to day tasks. 


Research industry and raise funds to support the business operations


Manage employees, market products/services, ensure that finances are in order

Typical Workplace

  • Self employed
  • Spend a lot of time working in meetings and in leadership
  • Most work all day in some capacity

Attributes & Abilities 

Creativity Skills
Analytical and problem-solving skills
Organized & detail-oriented
Hands on
Collaborative Skills
Mathematical skills
Grade 11

English (ENG3C/U)
Mathematics (MCR3U/MBF3C)
Cooperative Education (Recommended)

Grade 12

English (ENG4U)
Mathematics (MHF4U/MAP4C) (MDM4U/MCV4U recommended)

*Additional 4U/M Courses For University Candidates*

Related Post-Secondary Programs:



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