Equality Marketing Specialist

Marketing Specialist develop and implement communication and promotion strategies. Analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations.

$30,000 - $100,000+

Education Varies

Moderate Demand

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Sahara Ali

Equality Marketing Specialist

My entire life, I’ve felt the pressures to change my voice and mission. I’ve got many different metaphorical lenses as a first generation Canadian, daughter of an immigrant and refugee. I’ve worn many hats and I’ve come to a place and time where sharing my story, and the story of inclusivity and diversity, is my light and current calling.

I was born in Toronto, Canada but was raised in Trinidad and Tobago. My mother is an immigrant from the island and my father is a refugee that fled civil war in Sri Lanka.

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What is your Educational background?
B.A., Liberal Arts from the University of Waterloo.

What are your daily roles and responsibilities?
I work under the Office of Equality at Salesforce, which strives to build a workplace that reflects society, and where everyone feels seen, heard, valued, and empowered to succeed. We believe that business can be a powerful platform for social change and that it is our responsibility to help drive Equality for All.

I’ve helped build the groundwork for inclusive social media and content on the Ethical Use of technology at Salesforce, sharing the hard work that top tech ethicists are doing to ensure marginalized and underrepresented communities are included in technological innovations. The social media enablement I’ve led has included creating an Inclusive Social Media Guideline for practitioners at the company to better reflect all potential audience members into their content and therefore widen our reach. This work also inspires people by being able to see themselves reflected in social media marketing — people of different backgrounds, genders, abilities, and sexual orientations.

During the pandemic, I led our company’s social media response on Racial Equality and Justice and advised on how to elevate and amplify the voices of people of colour alongside our Director of Equality Content.

I also led the marketing and advertising of one of the only Racial Equality summits in the Tech industry, Salesforce’s Representation Matters, as it was reimagined this year as a weeklong virtual event series. The event works to elevate and empower luminary talent from our industry’s most underrepresented communities and be able to see themselves represented on stage, in a boardroom, and everything in-between. I took the event from 500k viewers in the previous year to now 1.2M+ Viewers and 2.3M+ Social Media Impressions

What advice would you give the 15-18 year old version of yourself?
Lean into the fire, and stop working so hard to tame it. Instead of molding into the world around you, allow yourself to expand and keep looking beyond what’s available to you. Trust in your intuition and don’t be afraid to make mistakes, this is the best time to do so! The mistakes are what make you an expert. The mistakes and missteps will help guide you to what your passions and callings are.

“No one else has what makes you, you. Don’t dull your shine. ”

Suggested high school subjects

Grade 11

Business & Management
Computers/Info Technology
Media Arts

Cooperative Education

Grade 12

Business & Management
Computers/Info Technology
Visual Arts
Design Technology

Cooperative Education

Related Post-Secondary Programs:


Equality Marketing Specialist

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(647) 968 – 3304


4 Aquila Court
Etobicoke, ON M9W 5J2