Digital Product Analyst

Product analysts evaluate company products to understand the product and see if it will meet the company’s current and future needs. They analyze metrics to continually improve products while developing and overseeing small-to-medium-scale projects. They work with other departments to enhance the analysis and presentation of a product. 

$55,000 - $100,000+

Bachelors Degree

Moderate Demand

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Deidra Frederick

Digital Product Analyst – CIBC

I grew up in Toronto around Dufferin and Eglinton. I had moved to Canada when I was 2 years old to be raised by my Grandmother. The area I grew up in had plenty of distractions but because my Grandmother did everything she could to bring me here, I decided I would be different than what my neighbourhood offered. I decided I was going to create my own environment, my own standards and my own path. I became highly focused on basketball and school. I used Rep Basketball to travel, be apart of the good in my community and build relationships I still have today. I became the first Post Secondary graduate in my family as a Ryerson University grad with a Bachelor of Commerce. 

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After Ryerson I obtained certification of Training and Facilitation at Seneca College. I currently work as a Digital Product Analyst/Owner at CIBC. I started at CIBC as Telephone banking agent in my 3rd year of university and have built my career in the last 4 years. Previous to my current role, I was a recruiter at CIBC. I am also the owner/coach of my own basketball Organization where we train youth ages 6-13. HDBASKETBALL where H.D stands for Hard Work and Dedication. I am only 25 which is why I enjoy working with youth, representation is so important and I think my age gives me an advantage as I was in their shoes not too long ago.

What is your Educational background?
Bachelor of Commerce at Ryerson University 

What are your daily roles and responsibilities?
My daily work responsibilities include working with my teammates to deliver digital products, strategic planning, cooperation and influencing without authority. As the co-owner/coach of HD Basketball, it is my job to ensure that our players truly understand Hard work and Dedication and all the doors that those skills can open for you. 

What advice would you give the 15-18 year old version of yourself?
Advice to myself would be” do not let the fear of failure stop you from trying”

“You miss a hundred percent of the shots you don’t take” – MJ

Suggested high school subjects

Grade 11

Business & Management
Computers/Info Technology
Media Arts

Cooperative Education

Grade 12

Business & Management
Computers/Info Technology
Visual Arts
Design Technology

Cooperative Education

Related Post-Secondary Programs:


Digital Product Analyst

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(647) 968 – 3304


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Etobicoke, ON M9W 5J2